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Reasons to exhibit a trade show display

The trade show industry serves a staggeringly wide and varied audience. Virtually every industry has its own menagerie of shows that cater to virtually "every" subsegment.

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 30" Podium
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Trade Show Articles
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On a micro level, there are numerous reasons for exhibitors to deploy a display at a given trade show. On a macro level it can be said that there are only five [5] reasons:


·To sell.
·To launch.
·To correct a misconception.
·To create an impression.
·To get create internal "buy-in" for the initiatives above.[1]


These five reasons are sometimes grouped into the generalization Trade show Impact.


Types of Trade show displays:

There are many types of trade show displays / exhibits. Below is a list of the common types:

· Tabletop displays. Usually a small metal frame work which can easily collapse (much like a backpacking tent frame) into a small carrying case, with graphic panels that attach to the frame work via mechanical fasteners, magnets, or Velcro. These displays are typically very easy to set up, and require little to no on site support labor. As the name implies, they are designed to be set on top of a table, one usually supplied by the show contractor. As with pipe and drape, this table is often provided as part of the price of renting the exhibit space.

· Table covers. If the exhibitor is using a table within their exhibit space (whether provided by the show contractor or rented), custom printed table covers allow the exhibitor to the opportunity to utilize the table as a branding opportunity, as opposed to just a stock, non-branded table drape. Show provided tables normally come with a neutral table drape, and a custom cover allows the exhibitor to stand out from those who use the stock table cover.

· Pipe and drape. Often provided by the show contractor, these typically utilize a metal frame of upright posts supported by base plates, with cross beams on which the fabric drape is either threaded (via a sewn pocket) or tied. These types of displays are often provided by the show contractor as part of the price of the exhibit space. The fabric drape is usually a neutral color or a color which ties in with the theme of the show. Exhibitors can use these as a backdrop for their own display pieces, but they are not meant to support any direct weight, and provide little in the way of display client graphics or branding.

· Pop-up displays. (These are sometimes called a Pull-Up display or Portable display) A display which utilizes a flexible graphic panel (fabric or other man-made material) attached to a spring loaded roller on which the graphic winds for storage. When ready to display, the graphic is pulled up, and then secured to a support post at the back of the roller, which holds the graphic up and taut in place. These can be used individually, or in series, as warrants. Like tabletop displays, they are normally very lightweight, and can be easily transported and set up without needing much on site labor support. The components are often made from very lightweight materials, and transported in small traveling cases.

· Modular exhibits . These exhibits fall between a pop-up display, and a penel & frame system. Whereas a pop-up is typically a small background property, a modular display is an entire space. They utilize a standardized basic structure, whether this be a metal frame work, or thin, lightweight panel construction, which is then configured within the confines of the structure limitations to what the exhibitor requires. Analogous to a Lego or Tinker-toy, the components are typically easily reconfigured into new layouts as the exhibitor may require from show to show. The components are often made from very lightweight materials, and transported in small traveling cases.

· Panel & Frame Systems. - These are the ubiquitous exhibit, retail, display and presentation systems. In many ways, when people think of modular exhibits today, they are thinking of Panel & Frame systems like Octanorm, which is sold (in pieces and parts) to distributors, who in turn market a range of solutions (including exhibit solutions) for rent or purchase at a variety of quality levels and price points. There are hundreds (or maybe even thousands) of "parts" available. In North America anyway, tradeshow floors are typically laid out with Panel & Frame products. These products are a ubiquitous category all to themselves. Unlike a tabletop display or modular exhibit, Panel & Frame Systems will require the services of an on site labor source.

· Custom exhibits . These rental or purchase exhibits are fabricated from a variety of materials, based upon the design and needs of the exhibitor. These exhibits often incorporate hard wall panels to create rooms and separated spaces, stages, large metal structures, display and work stations, and other display components. Custom exhibits cannot normally be set up by the exhibitor without utilizing the services of an on site labor source.

Custom exhibits are transported to the exhibit hall in exhibit crates, skids, dollies, or sometimes via pad wrapping, to protect the exhibit properties during transport, and during set up and tear down.

TABLE TOP DISPLAYS

Ultra-light-table tops set up in minutes and include back-lighted Header panels and Velcro-compatible fabrics for ease of Mounting graphics.  All table tops are shipped in handy luggage-style carry cases.

TABLE COVERS


Blank or printed in color, our Table covers are available as Throws or fitted for a more tailored look. Fabrics are available in 35 colors and are machine washable.

 

TABLE RUNNERS

 

Turn a plain table cover into an eye-catching promotion with your logo and marketing message printed on an inexpensive runner.

 

DISPLAY LIGHTING

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We offer a huge selection of 120v and 12 v fixtures and bulbs, track lights, recessed lights and many mounting bracket options.Most orders are shipped within
24 hours.

CONVERTIBLE DISPLAYS

Our exclusive portable displays can be set up in nine different
configurations, from a simple 4' table top to a full-featured 10' backwall. Lightweight and easy
and inexpensive to transport,
our displays are competitively priced.

PIPE and DRAPE

Our backdrop drapes are offered
in 35 fabric colors and can be
imprinted with your company
name and logo.  We offer a
full complement of
pipe components to complete
your display.

COUNTERS AND PODIUMS

Make the most of your expensive
exhibit space by positioning order-writing counters, or podiums
for product display, in otherwise
wasted areas.  Counters are
available in 36" or 42" heights and
can be customized to suit your specific requirements.

BANNERS

Banners give high visibility to your company name, logo or sales message when placed over show-supplied backdrop drapes.  They can be silk-screened or digitally printed in full color.
 

 

 

 

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We Are Experts At Trade Show Exhibits

Exhibits Direct provides portable trade show exhibits at discounted prices. With our wide selection and customization we ofer trade show displays, trade show booths and trade show design displays at low prices. We offer attention-getting trade show supplies and ideas.

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Contact Exhibits Direct

Give Exhibit Direct a call at 1-800-233-2730 to discuss trade show displays, exhibits and booths. Our knowledgeable customer service staff can help you plan your trade show display. You may send an email to our sales staff or through our Contact Us page and they will answer any questions you may have about exhibits.

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